Primordial Radio, a rock and metal entertainment service that combines the freedom of streaming with the intimacy of a radio, has recently launched its equity crowdfunding campaign on Seedrs to raise £130,000.
According to Primordial Radio, the platform serves the UK rock and metal community. It offers the freedom, control, and choice of digital streaming. Its team revealed:
“Users will control the music surrounding the emotion, opinion, and personality of the station, giving a simultaneous unique and shared experience. The core team is built of members of the target audience who have faced the challenges of sustaining a rock and metal radio service within the traditional media model and recognise the digital opportunity to unite an under-served audience with the music, personalities, content, and freedom they crave. Primordial Radio will be owned and built by its target audience with a clear and experienced executive creating the output reflective of a democratised process. The premise is to unite this scattered, disenfranchised, and fragmented audience by providing a service for which they have asked for years.”
Following the campaign’s debut, the Primordial Radio team shared on Twitter:
No going back now… WE ARE PUBLIC! /D #seedrs #crowdfundinghttps://t.co/jcVrSoHnDw pic.twitter.com/BZOPflz65H
— Primordial Radio (@PrimordialRadio) May 12, 2017
Besides radio, the platform will also offer weekly podcasts and a YouTube channel for users. Funds from the Seedrs campaign will be used to grow the Primordial Radio platform. Since its launch on Friday, the initiative has already raised more than £55,000 from over 400 investors. It is set to close this summer.
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