Social Bluebook is a new marketplace where content creators (YouTube, Instagram, Twitter, etc.) are matched with advertisers. The platform was launched in recognition of the growing shift in marketing where brands and businesses leverage social media to promote their services. Social Bluebook says it now has more than 87,000 registered creators, having doubled this number since the beginning of 2017, and a 55% increase in advertisers. Social Bluebook says it is one of the fastest growing influencer marketplaces as marketing budgets shift to individual creators.
Social Bluebook states that demand for influencer partnerships by advertisers and brands continue to rise.
“Our huge growth spurt further proves the demand and need for influencer marketing. We are excited about all the newfound opportunities for both creators and advertisers on Social Bluebook,” explains Social Bluebook’s co-founder and CEO, Chad Sahley.
Unlike the old multi-channel networks (MCN) model, Social Bluebook was built with the goal of empowering fellow YouTubers, bloggers, and Instagrammers to build their own careers.
Sahley started his career as an independent producer before finding his calling as a YouTube creator. He later sold his company to Maker Studios and became their VP of Production. His experience working in entertainment provided him with an inside look into the machinations driving the industry, which didn’t always favor creators.
In 2014, Social Bluebook was founded by Sahley with the help of co-founder Sam Michie with the goal of constructing a new model that recognizes creators’ real worth and provides them with tools to grow their businesses. The company is now raising money under Reg A+ crowdfunding and accepting investment commitments directly on their Social Bluebook site. According to the site, almost $1.2 million has already been committed to the securities offer. The offering seeks to raise up to $12 million at $3 per share. The most recent Offering Circular
Social Bluebook provides space for creators, brands, and advertisers to connect directly to negotiate marketing deals that are rewarding for all parties involved. For companies looking to partner with influencers who have highly engaged, niche audiences, this makes the process quite simple. Social Bluebook says that many Fortune 500 brands are using their platform such as Warner Brothers, Hallmark, L’Oreal, and Sprint.
Social Bluebook’s proprietary algorithm provides a dollar value that can be used in starting negotiations based on an influencer platform’s reach, level of engagement, and audience demographics. By providing a real dollar amount as a reflection of a platform’s worth, Social Bluebook seeks to demonstrate the real value of creators in a way that empowers brands, advertisers, and influencers to enter into partnerships that are mutually beneficial.
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