Today, everyone is using technology to market and promote their product or service. Whether it is email marketing, social media or lead generation, you have to do it to grow your business. Kulea.ma (registered as Nomad Ai) has created a marketing automation platform to streamline the process and provide tools to businesses to customize interactions between companies and their prospective customers. According to the company, Kulea tracks and responds to customer’s online activity in real time, delivering emails that on average yield 71% higher open rates and 152% higher click-through rates than ‘business as usual’ marketing messages. No annual contract necessary.
As part of Kulea’s scale up strategy, they are looking to raise growth capital on equity crowdfunding platform Seedrs. The Milton Keynes based company is seeking £150,000 from investors for a 6.38% stake in the firm. The money will be used to grow sales and marketing of their SME marketing automation platform. The Kulea campaign officially opens to the public this Friday but you may review information on the offer at this landing page or jump over to the preview on Seedrs now. Kulea says they have £47,000 lined up in early investor commitments for the EIS eligible offer.
Kulea CEO, Chris Rodbourne, says that Seedrs has a proven pedigree and access to a large network of investors thus making it the “clear choice” to raise money to scale quickly;
““We’re excited to be able to welcome members of the public into Team Kulea, and have them own their own slice of the future of digital marketing,” says Rodbourne.
Since launch in December 2014, the company has successfully raised £365,000 in seed funding from experienced angel investors and “Mar-tech” industry experts, including JustEat Chairman, John Hughes, Zopa co-founder, Dave Nicholson and former MD of Experian’s Cross Channel Marketing Division, Simon Martin.
In January 2017 the company had a valuation of £2m, and are preparing to raise capital with a £2.2m valuation in their upcoming Seedrs raise in return for 6.38% equity.
Kulea describe themselves as “doing for marketing automation what Mailchimp does for email marketing”, with a user friendly and affordable marketing automation platform aimed squarely at the Small to Medium Enterprise (SME) market.
“We got fed up listening to tales of big businesses with deep pockets realising the benefits of marketing automation technology, whilst small businesses fell by the wayside,” says Kulea CMO, Andrew Nicholson. “Kulea provides an affordable and user friendly alternative, that does away with the complexity and cost of modern marketing automation solutions.”
A one-stop-shop SaaS digital marketing tool kit, Kulea currently encompasses email, landing page and form personalisation, as well as segmentation, analytics and Customer Relationship Management (CRM) and tracking tools that combine to make digital marketing easier and more effective.
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