Independent wine merchant and wine bar concept, Humble Grape, has successfully completed its latest equity crowdfunding round on Seedrs. Originally seeking £1 million, the company’s campaign secured £1,291,745.
In 2014, Humble Grape raised over £500,000 on Seedrs and since then, the company reported it has grown quickly and now employs more than 35 staff. The company reported that after the success of its first two sites Humble Grape Battersea (2015) and Humble Grape Fleet Street (2016), it has two further sites opening this year, both of which are already secured and fully funded. The company imports over 400 wines from 11 different countries. Founder of Humble Grape, James Dawson, recently stated:
“This is about offering our customers the opportunity to become further invested in Humble Grape. We’ve let customer feedback and input shape our brand so far and no matter how big we grow, I want this to continue. I believe in crowdfunding because it gives customers who believe in a brand the opportunity to become a part of its growth and share in its success. We’re all about bringing our customers closer to the source, connecting them with the winemakers and giving them access to wines that would otherwise be unavailable. I want Humble Grape to belong to the people who believe in what we are doing.”
Just days before the latest campaign’s closing, Humble Grape announced plans to open a third location in Islington this upcoming summer. Dawson revealed:
“I’ve always loved Islington. The people, the neighborhood, the buzz. We have plenty of clients who live around there too, so it felt like a natural home for the next Humble Grape. We’ve got some incredibly special imports lined up just for [Islington].”
Funds from the Seedrs campaign will go towards Humble Grape’s continuous expansion and growth.
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