In Nordic countries tapping trees is a centuries old springtime ritual, with people enjoying the vitamin and mineral rich birch sap as a cleansing and rejuvenating post winter tonic. True to tradition, during this spring Tåpped has sought to tap into the crowd to help grow its birch water company. Valued at £1,986,254, Tåpped is offering 9.15% to raise minimum of £200,000 through Seedrs. Having won a series of new customers in 2017 including HollandandBarrett.com, WholeFoods, Sainsbury’s, Boots and Ocado, Tåpped has also just confirmed a July roll out into Waitrose. Tåpped, launched in 2015 and backed by Zoopla founder Alex Chesterman OBE, experienced 87% growth over the last 12 months. At this writing Tåpped’s campaign has exceeded £155,245, more than 78% of sought funds, from over 112 investors.
“Having expanded our distribution base for Tåpped this year, now is the time for us to invest further in marketing so we can raise awareness, trial and consumption of birch water,” indicated Tåpped Co-Founder Paul Lederer.
While crowdfunds have been earmarked for investment in sales and marketing activities, the team is exploring introducing a wider range of new flavours and pack sizes.
“We have several new flavours ready for our 250ml format and have had enquiries about a larger pack from half a dozen retailers,” added Tåpped Co-Founder Charlie Hoare.
According to Tåpped, tree waters like coconut and birch water are forecasted to grow into a $1B+ global market over the next decade as people continue to shun sugary and artificially sweetened soft drinks, and increasingly turn to natural, healthy, low calorie soft drinks for refreshment. With only 4 kcals per 100ml, a 250ml carton of Tåpped’s Straight From The Tree Organic Birch Water comes in at less than 10 calories.
Currently Tåpped offers the following selection:
Pure Organic – 100% pure premium quality Organic Birch Water
Apple & Root Ginger – a blend of birch water and Not From Concentrate (NFC) juices
Bilberry & Lingonberry -a blend of birch water and typically Nordic NFC juices
For detailed financial information about Tåpped, click here.
Have a crowdfunding offering you'd like to share? Submit an offering for consideration using our Submit a Tip form and we may share it on our site!
