Less than a month after launching its equity crowdfunding campaign on Seedrs, London-based whisky brand 8O8 has successfully surpassed its initial £300,000 and is currently nearing £365,000 thanks to more than 200 investors.
8O8, which was founded in 2014 by co-founders, Tommy Danvers and Paul Pullinger, is described as a fresh and modernized whisky for the younger generation. It is distilled by the North British Distillery in Edinburgh that gives the beverage the opportunity to ‘provide a beautiful rich premium liquid at a very competitive price.” The brand stated:
“8O8 is all about celebrating and contributing to the music scene. We’re currently focusing on the A list of clubs. Clubs that care about their customers & the experience. Clubs that have a great music policy and a fantastic sound system to play it through. 8O8 is already house pour in Fabric & Ministry of Sound in London, The Warehouse Project in Manchester, Stealth & Rescue Rooms in Nottingham, Sub Club in Glasgow, Motion in Bristol. Not to mention at Blue Marlin, The Zoo Project, Pikes, Bora Bora & Elements Beach Club in Ibiza.”
At the time of the campaign’s launch, Danvers, who is also a music producer and DJ, shared:
“I wanted to make a whisky from the ground upwards, for my world – the funky, sexy world of nightclubs and music.”
Pete Tong, 8O8’s advisory board member, also commented:
“Being a DJ for 30 years, it’s mad that no whisky has stepped up, the way vodka has done so successfully. You’re getting a younger audience that would never see themselves as whisky drinkers, drinking 8O8, and with universal praise and appeal. I think there’s huge potential.”
Funds from the campaign will be used to continue 8O8’s growth. The company posted a video on Twitter welcoming its new investors.
A huge welcome to everyone who has invested in our @Seedrs campaign so far! Still time to join us: https://t.co/JKkrXPWoFm pic.twitter.com/F1yzIiFpFw
— 8O8Drink (@8o8drink) June 12, 2017
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