8O8 Drinks Company, a London-based whisky brand, has launched an equity crowdfunding campaign on Seedrs to raise £300,000 as it prepares for expansion.
Founded in 2014 by co-founders, Tommy Danvers and Paul Pullinger, 8O8 is described as a fresh and modernized whisky for the younger generation. It is distilled by the North British Distillery in Edinburgh that gives the beverage the opportunity to ‘provide a beautiful rich premium liquid at a very competitive price.” The company revealed:
“8O8 is all about celebrating and contributing to the music scene. We’re currently focusing on the A list of clubs. Clubs that care about their customers & the experience. Clubs that have a great music policy and a fantastic sound system to play it through. 8O8 is already house pour in Fabric & Ministry of Sound in London, The Warehouse Project in Manchester, Stealth & Rescue Rooms in Nottingham, Sub Club in Glasgow, Motion in Bristol. Not to mention at Blue Marlin, The Zoo Project, Pikes, Bora Bora & Elements Beach Club in Ibiza. In a very short time we have sold record numbers of Whisky in these and other listed venues, but more importantly we’re seeing a strong increase month on month in sales, with clubs reporting an excellent repeat order rate.”
Also speaking about 8O8’s creation, Danvers, who is also a music producer and DJ, stated:
“I wanted to make a whisky from the ground upwards, for my world – the funky, sexy world of nightclubs and music.”
Pete Tong, 8O8’s advisory board member, then added:
“Being a DJ for 30 years, it’s mad that no whisky has stepped up, the way vodka has done so successfully. You’re getting a younger audience that would never see themselves as whisky drinkers, drinking 8O8, and with universal praise and appeal. I think there’s huge potential.”
Those who invest in the project will receive the following incentives:
- £50 – £499: Membership to the 8Fam, with exclusive information on all our worldwide events.
- £500 – £1,999: Membership to the 8Fam, with exclusive information and early bird booking for all worldwide events. 20% off website orders for a year.
- £2,000-£4,999: Membership to the 8Fam, with exclusive information and free access to all our worldwide events. 20% off website orders for 3 years.
- £5000+: All the above plus 30% off website orders for 5 years.
Since its launch, 8O8’s Seedrs campaign has raised nearly £150,000. It is set to close later this summer.
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