Crowdcube Alum Primo Toys Returns to Kickstarter to Raise Funds For Cubetto Play Maps

Crowdcube #FundedClub member, Primo Toys, has launched its third reward-based crowdfunding campaign on Kickstarter for maps and activity books, called Polar Expedition and Swarmy Swamp, that expand play and STEM learning around its multi-award winning coding system, Cubetto. This initiative comes just one year after the company raised $1.6 million for the toy on Kickstarter.

Primo Toys claims that Cubetto is the first programming toy approved by Montessori educators worldwide and is targeted towards boys and girls ages 3 and up. The Cubetto Playset consists of a friendly robot that is made out of hard-wearing wood, a physical programming board, and a set of coding blocks that make up programming languages. Primo Toys explained:

“Cubetto is powered by a programming language designed specifically for children ages three and older to teach the basics of coding and STEM (science, technology, engineering, and mathematics) skills. Cubetto provides gender-neutral play that boosts a child’s creativity, critical thinking, spatial awareness and communication skills. Launched in March 2016, Cubetto became the most crowdfunded educational technology in Kickstarter’s history. Cubetto is creating a learning environment that promotes inclusion. By combining movement, touch and sound, Cubetto also helps girls and boys with disabilities strengthen their focus through sequencing and communication skills. Because it doesn’t use language, screens, or Wi-Fi to function, it is accessible in environments where connectivity and additional technology is either inaccessible or difficult to get. A true resource for classrooms and homes worldwide.”

Filippo Yacob, CEO, and creator of Cubetto added:

“We successfully launched a product that made coding accessible while reducing screen time for girls and boys aged 3 to 6. What we missed was an ecosystem of meaningful extensions that elevate the ‘learning-through-play’ proposition, and that’s what this new launch is about. We believe toys are only as good as the memories they create, which is why we designed Cubetto to be the centerpiece in a world of magical maps, epic stories, engaging activities, and super fun games.”

Since its launch, the latest Cubetto campaign has secured its initial $100,000 funding target and is now nearing $185,000 thanks to more than 1,000 backers. It is set to close on July 20th and estimated delivery of the Cubetto set (pricing starting at $20) is September 2017.


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