“We believe our restaurant will be one of the first entirely plant-based concepts to target the mainstream market, re-imagining fast food completely. Simply vegetables, with no meat substitutes, lovingly crafted into one of themes accessible and informal dishes the world has ever known – the burger!”
During a recent interview with Big Hospitality, Co-founder of The Vurger Co., Neil Potts stated:
“After an inspiring trip to California, being exposed to just how delicious and accessible plant-based food can be, we realized London was really lacking a mainstream plant-based fast food business.”
Potts and his team also noted:
“We came back to London looking for fantastic and natural plant-based food, served quickly, in a space with mainstream appeal. We couldn’t find it, so we created our own, and our popular pop up restaurants have shown us that London is ready for, and excited about, the future of The Vurger Co.”
Along with funding the restaurant, funds will also be used for working capital in order support strong early trading. The company notes that the restaurant will aim to trade on a full-time basis, 7 days a week and forecast revenues and EBITDA for 2018 will be representative. The Vurger Co. originally had £150,000 of its SEIS allowance remaining at the start of the raise and, since the initiative’s debut secured nearly £100,000. The funding round is set to close at the end of July.
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