Primordial Radio, a rock and metal entertainment service that combines the freedom of streaming with the intimacy of a radio, has successfully secured its initial £130,000 funding target on Seedrs, thanks to nearly 775 investors. As previously reported, the music platform serves the UK rock and metal community. It offers the freedom, control, and choice of digital streaming. Besides radio, the platform will also offer weekly podcasts and a YouTube channel for users It was revealed:
“Users will control the music surrounding the emotion, opinion, and personality of the station, giving a simultaneous unique and shared experience. The core team is built of members of the target audience who have faced the challenges of sustaining a rock and metal radio service within the traditional media model and recognise the digital opportunity to unite an under-served audience with the music, personalities, content, and freedom they crave. Primordial Radio will be owned and built by its target audience with a clear and experienced executive creating the output reflective of a democratised process. The premise is to unite this scattered, disenfranchised, and fragmented audience by providing a service for which they have asked for years.”
The Primordial team celebrated the funding milestone by posting the exciting news on Twitter.
⚡️ “WE DID IT!”https://t.co/cMHx0piuGc
— Primordial Radio (@PrimordialRadio) July 5, 2017
Funds from the Seedrs campaign will be used to grow the Primordial Radio platform. It is set to close later this summer.
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