8O8 was founded in 2014 by co-founders, Tommy Danvers and Paul Pullinger. The company describes itself as a fresh and modernized whiskey for the younger generation. It is distilled by the North British Distillery in Edinburgh that gives the beverage the opportunity to ‘provide a beautiful rich premium liquid at a very competitive price.” The brand stated:
“Born out of a love of music and whisky, 8O8 was launched in 2016 by music producer and DJ TommyD and disruptive innovation entrepreneur Paul Pullinger. Having recruited whisky legend Jonathan Driver to help with the creation of the liquid they then set about gathering a truly unique advisory team of industry icons from both drinks and music. The 8O8 team is a spectacular collision between both industries with the likes of Warner Music UK CEO Max Lousada, ex-Red Bull chief Harry Drnec, ex-CEO of the prestigious North British Whisky Distillery David Rae and legendary DJ Pete Tong MBE all advising or investing in the company.”
Speaking about the crowdfunding campaign’s success, Pullinger and Danvers stated:
“We are truly humbled by the response to our campaign. To smash through the target within a week is one thing but to finish with over 200% of our expected amount is a huge acknowledgment that we are doing something exciting and groundbreaking in the spirits world. We are thrilled about the prospects for 8O8 and delighted that the additional funding will help us achieve our ambitions in a more timely way supported by a like minded group of investors that appreciate the power of music and whisky. Watch this Pace!”
The round’s funds will go towards expanding its sales team in Europe and drive international expansion to both theU.S. and Asia. The investors will now have a 9.12% stake in the business.
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