Overfunding: Fresh-Range Secures £300,000 Funding Target Just Days After Seedrs Debut

Fresh-Range, a UK-based food tech company that is seeking to redefine food fulfillment, has successfully secured its initial £300,000 funding target from more than 75 investors through equity crowdfunding platform, Seedrs.

As previously reported, Fresh-Range was co-founded in 2014 by brothers Rich Osborn and Steve Osborn along with friend Lee Butler. The company is looking to disrupting a £97 billion UK food industry with its alternative that is described as a sustainable approach to short and fast supply chains. The company is now looking to build technology to change the UK’s food supply for good.

Core to our approach is our technology behind the platform and stores and its seamless link to our chilled fleet of vehicles which enable fulfilment from the producer to delivery to the customer in the shortest, lowest carbon approach possible. Our online stores with supporting digital fulfilment platform enable food producers of any size (independent micro businesses right up to large multinational suppliers) to access new customer markets.”

CEO of Fresh-Range, Rich Osborn, stated:

“We launched fresh-range in the Bristol and Bath area, where thousands of people are now eating locally sourced food supplied by fresh-range each week. Dozens of local food producers and suppliers have joined the fresh-range platform, cutting out financially and environmentally expensive mass haulage and storage and earning the majority of the retail price paid.

Osborn also revealed:

“This calendar year the company plans to more than triple 2016 sales with £1Milllion annualised revenue forecast in 2017, and I am excited to be launching this campaign as one of our next steps in creating food security for generations to come.”

Funds from the Seedrs funding round will be used to continue expansion. The campaign is set to close later this summer.

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