HalalEat, an on-demand restaurant menu platform for Muslim consumers, has launched an equity crowdfunding campaign on Seedrs. The website is currently seeking £100,000 as it prepares to grow and expand. Incorporated in 2013, HalalEat launched its official commercial service in October 2015 and claims it is the UK’s first and leading on-demand halal takeaway portal. Last year, the company became a finalist of MassChallenge UK.
“All our restaurant partners on our website are vetted and their claim to being ‘Halal’ are substantiated – their supply chain is vigorously checked as well as their produce on site. When you order from HalalEat, we can assure you in good faith (following our own checks) that the meat that you are eating is halal. The halal filter our website is unique to us – we don’t want to define halal for you, we know it means different things to different people; we give you the ability to filter out the restaurant services and environment which don’t fit your personal perception of halal.”
The platform’s app gives users access to 100% halal food. The website itself is easy to use:
Step 1: Enter postcode
Step 2: Choose a restaurant and order
Step 3: Restaurant delivers the food
The platform also revealed:
“Our halal filter lets you choose whether or not you mind alcohol on site, whether you only want to eat from a halal certificated restaurant, whether shisha is present or not and whether or not the restaurant has been self-certified.
Since its launch, HalalEat’s campaign has successfully secured over half its funding target from nearly 40 investors. It is set to close later this fall.
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