San Francisco-based mattress company Casper has launched a crowdfunding campaign on Kickstarter to raise $25,000 for its new humidity fighting duvet. The launch of the funding round comes just a couple of months after Casper raised $170 million in venture funding.
“Based in San Francisco, Casper Labs is Casper’s specialized R&D faction. We’re always working to find simple solutions to complicated sleep problems. Last year, after months of research, we brought an all-season duvet to market. But a few of us couldn’t stop there. We wanted to dive deeper into the microclimate of sleep, exploring heat indexes, dew points, and variances. This Kickstarter is our opportunity to get early feedback on an experimental new design that we’d like to eventually bring to [Casper’s website].”
The company also revealed that its team spent a year doing research and its process focused on understanding the relationship between temperature and humidity under the covers and lambently in the bedroom.
“After months of collecting data, an intriguing pattern emerged beneath the covers. We would generally see a sharp spike in humidity and then an immediate drop in temperature. Video analysis showed that this drop was almost always caused when overheated testers tossed off the covers. If humidity were kept stable, the need for mid-night cover wrestling would be reduced.”
Those looking to purchase the duvet may do so through the Kickstarter campaign starting at $290. Estimated delivery for the duvet is currently December 2017. Within a matter of days, the initiative achieved its funding target and is now nearing $165,000. It is set to close on September 27th.
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