Less than a month after launching its new equity crowdfunding campaign on Seedrs, PUMP Audio has successfully secured its initial £100,000 funding target from more than 100 investors.
PUMP Audio has created club sound specific headphones. The company reported that while other brands are seeking to produce what is called “flat frequency response,” it is looking to create new headphones that are more “club worthy,” which will give users a different listening experience.
“PUMP Audio make headphones for people who love Electronic and Dance Music. We’ve created a Brand with serious loyalty and ever growing brand equity, with a range of headphone products that people truly love. Since our first round of external investment we’ve made huge strides forwards to the point where we are now ready to move from the underground to a major player in the headphone market.”
Features of the headphones include:
- Aluminum construction: Weighing under 15g
- In-line microphone: Compatible with iPhone, Android, and Windows
- 5 earbud sizes: For small or regular/large ear canals. The sizes have been tuned for maximum bass
The company revealed:
“As far as we know most of the World’s leading headphone manufacturers (with one notable exception) make headphones with a ‘flat frequency response,’ meaning that they reproduce slavishly the sound that’s fed in to them, giving every frequency exactly the same priority. That can be great for certain genres of music, such as Classical and Rock. But for other genres such as Dance Music, the music sounds much better when listened to with a ‘richer’ or ‘warmer’ sound signature. Headphones that have a flat frequency response can sound just that: flat.”
Funds from the campaign will be used to continue the company’s growth and the development of the headphones.
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