With it new equity crowdfunding campaign nearing £2 million in funding on Crowdcube, Mindful Chef announced it is set to close the round once the £2 million is reached. As previously reported, Mindful Chef, which raised £1 million through its equity crowdfunding campaign on Seedrs last year, launched the Crowdcube initiative late last month and quickly secured its initial £1 million funding target.
The company was founded by school friends Robert Grieg-Gran, Giles Humphries and Myles Hopper. It describes itself as a young company that makes healthy eating easy by delivering all the good-for-you ingredients to create meals. The brand offers gluten-free, organic produce with no refined carbohydrates to homes across the UK. Customers choose the recipes, Mindful Chef source and deliver the ingredients. The customer cooks the meal, saving time and minimizing waste.
“Mindful Chef is a 2.5 year old recipe box company. We started the business to help people eat healthily – our belief was that the easiest way to maintain a healthy diet is to have all the ingredients, together with a recipe card, delivered to your door. We focus on the healthy and premium end of the recipe box market and ship all the ingredients that you need to make 2-5 evening meals – all with fresh British produce (when available) and no refined carbs (no pasta, no white rice, no bread). We pride ourselves on our innovative uses of vegetables in evening meals that are both gluten-free and dairy-free. We ship nationwide, and cater for 1 person, 2 person and 4 person boxes. To our knowledge we also offer the UK’s first vegan recipe box, alongside our meat and fish options.”
Mindful Chef also reported that it has shipped over 500,000 meals, and in the last 12 months have grown from £20,000 per week to £80,000 per week of sales. In July, the company announced its support for One Feeds Two charity and for every meal that a customer buys, a school meal will be donated to a child living in poverty. On Friday, Grieg-Gran announced that the Crowdcube campaign will close once £2 million is achieved.
“I’m delighted to say that I’ve had confirmation that all of our Board of Directors, Observers and key Shareholders (the people that know us and the business the best) are all re-investing in this round, alongside a couple of big names joining our shareholder base! It’s been an exciting week for us, sharing our story with so many of you. We have big plans ahead, and thank you to the 589 investors who share our vision for Mindful Chef. This is to let you know that we will only overfund up to £2 million so we are nearly complete. We are already starting to see great PR about the raise and our hyper-engaged customer base.”
So far, the initiative has raised more than £1,970,000 from nearly 640 investors.
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