Less than a week after launching its equity crowdfunding campaign on Crowdcube, Pomodoro e Basilico has successfully secured its initial £150,000 from nearly 250 investors for its new vegan deli-bistro.
Founded in 2014 by CEO Sara Mittersteiner, Pomodoro e Basilico notably has a vegan artisan food stall and has been featured by celebrity chefs and major news outlets. It now sells in food markets, retail, festivals and online. It also hosts popular support clubs by providing catering.
“At the heart of our business is a popular vegan deli-bistro, born with the aim to fill a gap in the market for great, Italian inspired, vegan delis. We have a strong and loyal customer base with some celebrity support and significant media exposure. It’s now time to open our first fixed premises in the heart of London.”
In her About Me section, Mittersteiner shared details about her experience with Italian foods:
“I grew up in the Italian region of Parmigiano and Prosciutto, where every big city and small town has their own delis with big counter fridges of fresh local products, but also trattorie (family run small restaurants) where the food is cooked with seasonal and local ingredients. At Pomodoro e Basilico I create vegan versions of the food found in these places, where everything is plant based and home-made.”
Funds from the Crowdcube campaign will be used to secure a location in central London, including refitting costs, salaries, marketing, equipment, furnishings, insurance, accounting services and 6 months working capital. The funding round is set to close in late November.
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