Overfunding: Much Better Adventures Quickly Secures £750,000 Funding Target on Crowdcube

Just days after launching its equity crowdfunding campaign on Crowdcube, UK-based Much Better Adventures has successfully secured its initial £750,000 and has even surpassed £800,000 from nearly 350 investors. The company was launched with a mission to “unearth” the world’s best local guides, hosts, and places to stay. It was revealed:

“We want to help more people discover the amazing experiences they offer, while helping passionate small businesses make a great living doing what they love, funneling money into local encores and incentivizing conservation.”

Over the past six months, Much Better Adventures has achieved the following:

  • £3.1 million sales with a net loss of -£328k
  • 6518 passengers
  • Repeat bookings up 258%
  • Average repeat adventure booker doing 2.37 trips inside 12 months

The company has also received various awards, including  Best for Travel Experiences, Travolution 2016, Innovation in Travel Finalists, 2017, UK Fast Growth Business award, Future Travel Leaders, Top 100 startups in the UK, Top 50 Travel Websites of all Time byThe Guardian, Travel Tip of the Month by Independent, Best of Travel on the Web by BBC, and Spark of Genius Start Up by Mashable.

Funds from the equity crowdfunding campaign will be used to continue Much Better Adventures’ platform. Speaking about the initiative’s success, the company’s team stated:

We were quietly confident, but are truly amazed to have hit our min target within a few days. Thank you to everyone for your support so far – the future is looking adventurous indeed! We want to push on from here and are looking to raise significantly more than the £750k initial target. Further funding will help us to expand our range of trips quicker, and invest more in product and long term organic marketing plans which will accelerate our growth further and lay deeper foundations for the future.”

The campaign is set to close on Crowdcube at the beginning of December.


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