Lavelle, a London-based electric bikes company, is now seeking 300,000 through its equity crowdfunding campaign on Seedrs. Founded in 2016, Lavelle stated it has designed and built a new category of electric bike, both sleek and beautiful in form and packed with “amazing” technology. Each bike is equipped with a high torque 90 Nm motor, super lightweight carbon frame, long-range 100km 500wh battery.
“Each detail has been obsessed over, from the new and ergonomic riding geometry to the stylish hand-built carbon frame and the innovative technology which seamlessly assists the rider. Each bike is customer configurable. We manufacture and sell the bike ourselves, thus owning the whole customer experience. This preserves our margins as well as creating a great retail experience.”
Lavelle then reported that each bike also incorporates high tech anti-theft technologies which have enabled them to get extremely cost-effective insurance so they can offer customers 2-years new bike replacement. The company then added:
“The market for e-bikes in Europe has been climbing at a rate of 300,000 per year and is expected to reach €20 Billion by 2030. In Germany and Holland one in every three bikes sold is an e-bike. However, many of today’s e-bikes are simply bicycles with a battery and motor added to the frame, unlike the Power Bike which combines form and intelligent function.”
Lavelle noted that funds from the Seedrs round will primarily be used to launch a retail outlet in central London and market the bike throughout the UK and Europe. Since its launch, the campaign has raised nearly £120,000 from more than 40 investors. It is set to close later this winter.
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