Health Food Brand Aduna Returns to Seedrs: Now Seeking £300,000 in Funding

Just a few months after securing £471,630 through its first equity crowdfunding campaign on Seedrs, health food brand Aduna has returned to the funding portal seeking an additional £300,000 in funding. As previously reported, Aduna was founded in 2012 by Nick Salter and Andrew Hunt. The company offers a range of African superfood powders and energy bars. Its products are currently being sold to 2,000 stores in more than 15 countries. At the time of its previous equity round, Aduna reported that it supplies more than 1,000 retailers, such as Holland & Barrett, Ocado, Whole Foods, and Planet Organic, in the UK.

“As a mission-driven brand that takes innovative African superfoods and markets them through mainstream food and drink categories Aduna is at the intersection of all these trends. Our award-winning range of superfood powders and energy bars are already sold in more than 2,000 stores in 18 countries and we have recently secured a partnership with the UN – including a major grant to expand and scale up our supply chain. With revenues already at £1m+ and growing, the business now in profit and two exciting new product ranges ready to launch – 2018 is set to be our biggest and best year to date.”

Funds from the latest Seedrs round will be used for the following:

  • Working capital for scaling up production of bars and teas
  • Working capital for inventory for bulk ingredient business
  • Investment in Digital Growth
  • Investment in New Product Development

Aduna went on to add:

“We believe this is a very exciting time to be involved with Aduna. We have a high-calibre team, excellent relationships with our customers and have established our brand and signature ingredients within two high-growth categories of the health food market. In 2018 the business has moved beyond break even into profitability and from this platform we are now gearing up to launch two major new product ranges into the mainstream.”

Since its launch, Aduna’s Seedrs campaign has raised more than £200,000. It is set to close later this summer.

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