Overfunding: Aduna’s Latest Seedrs Round Quickly Surpasses £300,000 Funding Target

Just a couple weeks after launching its latest equity crowdfunding campaign on Seedrs, health food brand Aduna has successfully secured its initial £300,000 funding target and is now nearing  £340,000 thanks to more than 275 investors. The funding round was launched a few months after Aduna raised £471,630 through the Seedrs platform.

As previously reported, Aduna, which was founded in 2012 by Nick Salter and Andrew Hunt, offers a range of African superfood powders and energy bars. Its products are currently being sold to 2,000 stores in more than 15 countries. At the time of its previous equity round, Aduna reported that it supplies more than 1,000 retailers, such as Holland & Barrett, Ocado, Whole Foods, and Planet Organic, in the UK. 

“As a mission-driven brand that takes innovative African superfoods and markets them through mainstream food and drink categories Aduna is at the intersection of all these trends. Our award-winning range of superfood powders and energy bars are already sold in more than 2,000 stores in 18 countries and we have recently secured a partnership with the UN – including a major grant to expand and scale up our supply chain. With revenues already at £1m+ and growing, the business now in profit and two exciting new product ranges ready to launch – 2018 is set to be our biggest and best year to date.”

Funds from the latest Seedrs round will be used for the following:

  • Working capital for scaling up production of bars and teas
  • Working capital for inventory for bulk ingredient business
  • Investment in Digital Growth
  • Investment in New Product Development

The campaign is set to close later this summer.


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