The Seedrs crowd has indicated that a “dabbl” do ya. dabbl, a UK app-only share buying service, blasted by its initial £350,000 Seedrs crowdfunding target and is now nearing £600,000 – more than 60% overfunded – thanks to the more than 215 investors who are willing to dabble in dabbl. The “Shazam” for investing was pre-valued at £10,003,161, and initialing aimed to raise £350 for for 3.38% equity; the equity offered is eligible for EIS tax relief and is now listed at 5.33% on Seedrs.
“We are delighted by the response so many investors of all sizes have given this project. To have overfunded so quickly is especially reassuring, underlining both the conservative valuation we have applied to the business and also the fact investors appreciate supporting a product that already has clients on board placing transactions,” shared dabbl founder and CEO Mark Ackred.
Raised capital will be use to invest into dabbl’s brand awareness and investment education to grow the market, including above the line activity as well as more grass root student activation and community building tactics. The dabbl app markets itself as jargon free and easy to use, underlining the message that anyone should be able to be a self-directed investor. The company touts that costs have been significantly reduced, making even small investments worthwhile.
“Our current investors include esteemed Creative Director Sir John Hegarty, BBH, The Garage and OSTC, all of whom contribute continually to our growth,” blogged Ackred in response to dabbl’s current Seedrs crowdfunding success. “We have thrown together a truly inspiring group of people from multiple disciplines. We are here to start a movement and we have the best people to help us do it.”
Research has shown that audiences feel alienated by jargon-filled marketing campaigns they assume are designed to target wealthy male investors. With 58% of UK millennials considering starting an investment portfolio, but only 4% having done so, this app addresses a target market of millions in the UK alone. The company is targeting women to discover investing opportunities around them and take action.@dabblinvest - Our fundamental goal is to disrupt the market place by creating a fair share revolution! #AnyoneCanDabbl @seedrs @markackredClick To Tweet
“Up until now share dealing has been (in our view) quite dry, the preseve of the wealthy elite and involving a lot of complex information that few can understand,” noted Ackred in another Seedrs’ update. “We feel that dabbl delivers a true alternative to this, and we hope you do too. dabbl is a share dealing app that aims to give back control and bring investing to everyone. dabbl truly aims to bring new audiences to investing and break down the status quo. Our fundamental goal is to disrupt the market place by creating a fair share revolution!”
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