Abundance, a renewable crowdfunding platform that allows investors the opportunity to earn money while making the world a better place, has surpassed £1.3 million through its equity crowdfunding campaign on Seedrs. The round, which recently launched, quickly raised its initial £1.2 million funding target and has attracted nearly 850 investors. Abundance reported pre-registered investors already committed to 50% of the target within seven days of the campaign’s launch.
As previously reported, Abundance launched their first investment in 2012, allowing anyone to invest in renewable energy projects. Since that time, Abundance has funded 34 investments raising over £75 million while returning £12.1 million to investors. Abundance is considered the first FCA regulated peer-to-peer investment company.
“We have broken the mould from the start. We became the UK’s first regulated crowdfunding company in 2011. We launched our first investment in 2012, allowing anyone over 18 to invest in renewable energy projects from as little as £5 for the first time. Since then we have funded 34 investments, making a real difference in energy, social housing, and recycling technologies, raising over £75 million in the process.”
Since launching, Abundance has achieved £12.1 million returned from their investments and has more than 5,250 people investing on an average 4.6 times. The company believes it is a leading IFISA provider and has 8% of the Innovative Finance ISA market overall (as of April 2018). Funds from the Seedrs round will be used for the following:
- Expanding our investment team: The platform plans to bring more of a wider range of investments to investors.
- Increasing investment in marketing, scaling up campaigns: The platform will look for campaigns with a focus on its tried and tested channels to recruit more investors.
- Investing in technology: Abundance’s process of bringing its customers an easy to use and engaging investment experience never stops so it will expand its in-house technology team so they can continue to deliver a leading platform experience for all customers.
The funding round is currently set to close later this fall.
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