Hill and Friends, a UK-based handbag brand, has successfully secured its initial £655,000 funding target through its equity crowdfunding round on Seedrs. The round was launched earlier this fall and has attracted more than 235 investors.
As previously reported, Hill and Friends is described as a contemporary luxury fashion brand that was founded by former creative and brand directors of Mulberry, Emma Hill CBE and Georgia Fendley. The company revealed:
“On leaving Mulberry the pair identified a gap in the market for a new generation, contemporary luxury accessories brand. The brand was to be ethically produced, digitally focused, direct to consumer, Gen Y and Gen Z targeted, and accessible with uncompromising quality. Their instinct proved inspired with many of these trends reflected in changes since seen in the market.”
The handbag company also reported that it is on a mission to make the handbags women want to carry with the values they hold dear. Its products are designed to be beautiful, practical and coveted women’s fashion accessories. Since launch Hill and Friends stockists have included Barneys, Harvey Nichols, Selfridges, Fortnum and Mason, John Lewis and Fenwick.
“The handbags are all manufactured in Western Europe from the highest quality materials, Hill and Friends leathers are all a by-product of the food industry and the brands ethical sourcing and exceptional quality stand apart in the market. Handbags are priced from £295, making them great value when compared with the equivalent contemporary luxury brands products.”
Funds from the Seedrs round will be used for the following:
- Changing productions process: invest in scalable, agile manufacturing with less advance commitment and expenditure
- Systems and re-platforming: Moving from Magento to Shopify and launching shopping on Instagram
- Digital Marketing: digital marketing for optimized ROI to accelerate brand awareness and accelerate the growth of direct to consumer web sales.
Hill and Friends went on to add:
“Hill and Friends plan to invest in sustained brand and web support through an increased social ad spend and monthly campaign style shoots with an influencer. This will create rich and diverse content to distribute over all channels, tapping into new audiences by demonstrating product worn in different ways by a diverse group of people.”
The campaign is set to close later this fall.
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