Update: Den Set to Close Seedrs Round With More Than £1.2 Million Raised

UK-based plug socket brand Den is set to close its latest equity crowdfunding campaign on Seedrs with more than 1.2 million secured from nearly 560 investors. The latest funding round comes just a little more than six months after Den raised more than £1.1 million through its previous Seedrs initiative. 

As previously reported, Den was founded in 2013 and describes itself as a new technology startup that is looking to transform the way people use light switches and plug sockets around the world by providing “safety, energy saving, security, and convenience. Prior to the last Seedrs round, the company received more than £1 million in seed funding.

“Light switches and plug sockets have been around for over 100 years and have hardly changed since. They are extremely dated. Although some wireless light switches and plug sockets do already exist, we’ve found they are all really complicated products that no one really understands how to use. Many of these have replaced the familiar rocker-switch with high-tech touch pads and buttons, making them complicated, unfamiliar and essentially not mass-market. At Den, we’re reinventing the light switch and plug socket, and we aim to wipe out the existing standard of switches around the world.”

Den also stated it is building products that it believes are far more intelligent than other wireless switches available. While the products still look and work in the exact same way an ordinary switch would, its products provide various benefits including energy saving, convenience, security, and safety.

“Although some wireless light switches and plug sockets do already exist, we’ve found they are all really complicated products that no one really understands how to use. Many of these have replaced the familiar rocker-switch with high-tech touch pads and buttons, making them complicated, unfamiliar and essentially not mass-market. At Den, we’re reinventing the light switch and plug socket, and we aim to wipe out the existing standard of switches around the world.”

Funds from the latest Seedrs round will be used for the following:

  • Mass production of light switches and socket outlets
  • Launch in the UK, with products being available as early as January 7, 2019

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