Fintech Focused Analytics Firm MaxDecisions Appoints Nicole Houston as CEO

Nicole Houston has been promoted to Chief Executive Officer of MaxDecisions, Inc.

Founded by Timothy Li and Henry Wang, MaxDecisions is a Fintech focused analytics, marketing, and risk management firm advising the online lending industry.

According to a note from the firm, Houston has been with MaxDecisions since the company was founded in 2016. She has been instrumental in building the client base which now stands at over 50 corporate clients. During the same time frame, revenue increased by 300% year over year.

Li described Houston as a brilliant executive with a unique ability to “organize, grow and expand our business.” Li called her a natural leader that has earned the respect of our industry.

“She will join an elite class of leaders in the Fintech industry going forward. I firmly believe that she is the one to advance our goals with our employees and clients in mind”

Speaking with CI, Li added:

“Nicole Houston is well known in the Consumer Finance industry for the past decade. Her previous role with CashCall, Nation Wide Debt Relief, and LoanDepot provides invaluable insights into the consumer finance industry. Her leadership catapulted MaxDecisions, Inc. into a multi-million dollar company combing analytics, technology and best in class portfolio management services proves her to be the next leader in Analytics as a Service industry. We welcome Nicole Houston to help Fintech lending industry in 2019 and beyond.”


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