Tomorrow MySwimPro, which was named one of the Best Apple Watch App of the 2016, will launch its second Wefunder round, this time for a SAFE Future Equity crowdfunding campaign. In 2017 MySwimPro raised $280,629 from 164+ investors. Increased funding from the SAFE campaign will allow MySwimPro to invest in growing the business by further developing its products, team and customer acquisition strategy.
MySwimPro launched its subscription business in Q2 of 2016, and finished the year with 377 paying subscribers. In 2017 the company reportedly grew by over 277% to over 1,400 paying subscribers and finished 2018 with over 5,600 subscribers representing an over 290% increase in paying subscribers. Now averaging an 11% monthly growth rate since inception, MySwimPro hopes to continue on that trend in 2019 and in the future.
MySwimPro addresses the need for more coaching resources: few swimmers have access to high-quality, personalized training. The app currently pairs with the Apple Watch, Fitbit, Garmin and wear OS by Google smartwatches. MSP focuses on creating a personalized coaching experience for swimmers and triathletes:
“Most of the fitness applications on the market are for weight loss or activity tracking. Companies like Fitbit or Garmin create hardware products that track activity, and we create software that works with these different wearable devices to help coach swimmers through structured workouts,” according to the campaign. “We focus on delivering an incredible experience for our community members before, during, and after their swim workout.”
Co-founded by CEO Fares Ksebati, CTO Adam Oxner and Android Lead Michael Allon, the app currently helps people in over 150 different countries improve their performance and health through personalized swim training plans, instructional video content, and detailed analytics. You don’t need to be a professional swimmer or former collegiate athlete to use MySwimPro. The only requirement is you need to be able to swim 25 meters unassisted.
“While swimming is becoming more popular as a fitness activity, resources to instruct, train, and help athletes reach their goal just haven’t caught up,” explained the startup. “Personal swim coaches are hard to find and can cost from $50 to $100 an hour. As a result, many swimmers are isolated with no way to grow…But no one has tackled the problems that swimmers have—until now. We’ve helped isolated swimmers structure their training so they can achieve their goal, whether it’s losing weight or competing in a triathlon.”
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