Wirecard Study Reveals: U.S. Businesses Want a Single Digital Platform For E-Commerce Success

Germany-based global provider of digital payments and commerce solutions Wirecard recently announced the release of its latest study, which revealed that U.S. businesses want a single digital platform for e-commerce success.

Wirecard reported that its new commissioned study, which was conducted by Forrester Consulting, has identified the greatest opportunities and challenges for small and midsize businesses in the U.S., and concluded that digital payment providers with global capabilities may offer the most optimal strategies for merchants’ e-commerce success. Deirdre Ives, Wirecard’s Regional Managing Director North America, stated;

“In 2019, cross-border sales represent the greatest opportunities and the greatest challenges for companies engaging in online retail. Retailers need operational and technological capabilities that are fully streamlined and can handle exponential growth in traffic and transactions, thus helping them reach the global market with the greatest ease and efficiency.”

Forrester uncovered several common priorities and challenges:

  • At least half of respondents’ companies intend to increase their current selling levels to four key markets: Europe, Asia, Canada, and Central America
  • 87% said cross-border growth is a critical or high priority over the next two years
  • At the same time, less than 1/3 of respondents expect their current technology stack to completely meet their needs in 2020

The researchers also wrote in the study:

“While cross-border e-commerce is a low-investment route to tap into opportunities abroad, it is no small feat. At minimum, companies must adopt modern security capabilities and local payment methods and adhere to local laws and regulations. Success depends on access to strategic partners that can connect them to global customers, support local payments with value-added capabilities, and help them reduce operational complexity and risk.”

Kevin Brown, Vice President of Marketing and Strategic Partnerships, North America, at Wirecard, went on to add:

“These insights tell us that Wirecard has all the capabilities and solutions that businesses value most in their journey to global e-commerce. We offer a proven digital financial commerce platform, extensive global regulatory expertise, a worldwide banking network, the capacity to accept 27 currencies and counting, and unparalleled customer service. We’re very excited to work with all kinds and sizes of companies to help them play on the world stage now and in the years to come.”

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