The Certua Group Acquires Insurtech Surely

The Certua Group, a deep data company targeting financial services, has acquired Insurtech the Surely Group.

Surely provides a cloud-based, multi-lingual and multi-currency Software-as-a-Service (SaaS) product that allows a user to obtain a quote for an insurance product, buy the product and manage the product online. Surely’s current clients include Allianz, Healix, Lloyds Bank, Talbot and Verisk

According to Certua, the deal will complement Certua’s established enterprise financial services platform and data science capability, following increased demand from financial services distributors for rapid, configurable user experience as part of an end-to-end proposition

The announcement follows last years launch of Certua’s Enterprise Insurance platform. The ‘plug in’ via API product is designed to tightly integrate into Certua’s financial services platform.

Tom Williams, CEO at Certua said the Surely team has developed some of the highest standard enterprise-grade insurance solutions in the industry and the combination of their people, skills and platform with the Certua offering is hugely complimentary.

“The combined unique suite of services enables us to offer genuinely differentiated propositions in alternative digital markets. Our joint capabilities bolster our current proposition and satisfy the high demand we have been seeing for integrated user journeys in addition to core administration and data science.”

Surely CEO Larry Shapiro, said they are delighted to be joining the Certua team, noting their Fintech aspirations.

“Their distribution strategy and use of data and analytics complements our modern technology stack, and their powerful and configurable back-end APIs plug neatly into our front-end. The insurance industry is finally digitising and modernising, and the Surely team will benefit from the larger scale of an expanded group.”

Insurance is one sector of Fintech that remains only lightly touched by innovative approaches using technology. A massive market, Insurtech may be one of the most promising sectors of Fintech in the coming years.

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