Fintech Lending Express Rebrands as Become

Lending Express has changed its name to Become. In a blog post, the Fintech said the rebranding was made to represent a shift as the company wants to “become bigger and better — to become more.”

Lending Express’s primary goal has been to help business owners gain access to funding solutions. The marketplace has grown from one lending partner in Australia to now over 50 lending partners, operating in both Australia and the US. To date, the company reports having facilitated more than $150 million in funding.

Founder and CEO Eden Amirav stated:

“Some business owners are looking for the most optimal business loan, while others are struggling to even qualify for funding in the first place.  Our mission is to help all businesses improve their fundability, secure funding, and ultimately become the best versions of themselves. To do that, we need a name worthy of the cause. One that not only conveys our message, but also urges us to become more ourselves, and do better for all deserving businesses.”

The company does not want to ignore firms seeking credit “out in the cold anymore.” Borrowers who are not yet qualified represent a business opportunity as Become works with them to improve their “Lendingscore.”

“it became very clear that Lending Express was no longer a name to describe just how extraordinary we had become. On top of that, we needed a name easy to remember, easy to spell and easy to pronounce. A name that represents what our services can actually do and reflect the dreams and aspirations of our incredible customers – the business owners moving the needle.”

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