Seedrs Selects 10 Startups for First FMCG Accelerator Program

Leading crowdfunding platform Seedrs has announced ten companies which are participating in its first accelerator program. The seven-week FMCG (Fast Moving Consumer Goods) accelerator program is designed to provide access to investors, buyers, branding experts and more.

The FMCG sector has experienced solid success on the crowdfunding platform. So far during 2019, Seedrs has successfully funded 12 food and beverage businesses. Seedrs states that it is “fast becoming the go-to place for FMCG businesses.”

Kirsty Grant, Chief Investment Officer at Seedrs, said they were excited to be launching their first accelerator program with such an impressive cohort of F&B startups.

“It’s also fantastic to see that six out of ten founders in the cohort are women,” said Grant. “We’ve been working hard to democratise access to capital since our launch in 2012, and this is a very promising step in the right direction.”

Grant said the process of selection was highly competitive with over 100 applications.

The accelerator program starts today with the “Access to Capital” session where founders hear from Institutional investors including Omakase Investment Club, Edenred Capital Partners and The Craftory, as well as a session with Innocent’s head of New Markets.

The accelerator Demo Day will take place on Thursday 12th September, where the startups will pitch to a room full of investors and launch their funding round on the Seedrs platform.

Seedrs has funded 840 deals to date and has had over £650 million invested on the platform.

The participating startups in the Seedrs Accelerator include:

Punchy Drinks 
Brain Fud 
Rogue Preserves 
Holos Kombucha 
BIB Wine 
Protein POW 
Elizabeth D Bakes

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