Payments platform Stripe announced this week a new and improved onboarding flow for Express accounts. The payments leader reported that based on user feedback and analysis of thousands of Express accounts, it has made a number of updates to the Connect onboarding flow that drove a 5.3% average increase in conversion rates.
“To provide the best experience for all users, including people who are blind or have low vision or motor impairments, we built the new onboarding flow and reporting dashboard for Express accounts to follow Web Content Accessibility Guidelines. Implementing the latest standards in semantic HTML, labeling controls, keyboard navigation, and focus management helps users onboard and manage their payouts with a keyboard and screen reader, without compromising functionality.”
Stripe also noted that creating a UI that’s tailored to users’ preferred language and region makes platform feel like a local business. The company shared:
“The onboarding flow has been rebuilt to dynamically update whenever local requirements, laws, or regulations change across the world. This helps platforms quickly expand to new markets outside the US, without having to build new onboarding flows or worry about ongoing maintenance costs or compliance. Express accounts are currently available in the US and Canada, and we’re working on bringing them to more countries soon.”
In regards to design improvements, Stripe added:
“It’s now easier for a platform’s users to fill out the onboarding form. A new progress bar shows users where they are in the process, and bigger form fields make it easier to enter their information on mobile devices. The platform’s brand is also much more visible in the form.”