Overfunding: Global B2B Sourcing & Information Platform Common Objective Quickly Surpasses £350,000 Crowdcube Funding Target


Common Objective, a global B2B fashion sourcing and information platform, has successfully secured its initial £350,000 funding target through equity crowdfunding platform Crowdcube. Founded in 2016, Common Objective (CO) describes itself as an online platform that uses personalization and matching technology to connect buyers and suppliers and provide them with targeted content and tools supporting best practice.

“Common Objective is the pioneering tech solution for successful, sustainable business in the fashion industry. Our technology turns sustainability into an opportunity – rewarding more sustainable businesses with higher search rankings.”

CO further explained that its key goal is to become the global go-to platform for sustainable business. Fashion is just the beginning. It has grown to reach more than 23,000 fashion industry members across over 150 countries. The platform also claims it is used by individuals and teams who work at “world-leading” brands, alongside thousands of SME’s and backed by “industry leaders,” including Roland Mouret, PDS Multinational, and Plexus Cotton.

“CO was founded in 2016 in response to increasingly urgent demand by fashion professionals for sustainability solutions, and inspired by the opportunity to use technology to transform the way fashion business is done. Our team is proven and passionate, with a combined 100+ year track record of entrepreneurial success.”

Funds from the Crowdcube campaign will be used to continue the growth and development of the Common Objective platform. The company is currently offering 6.14% in equity at a £5.6 million pre-money valuation. The campaign is set to close mid-May.

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