Digital bank Revolut has reportedly partnered with Adzooma, a digital advertising platform, in order to provide assistance with marketing to its business clients.
Adzooma’s proprietary software has been developed specifically to help SMEs with establishing effective online marketing strategies.
The Adzooma platform may be used to run Google, Facebook and Microsoft ads. It offers users the ability to perform one-click optimizations, white-label reporting, and access various customized automation features.
Vaidas Adomauskas, head of Revolut’s business products, stated:
“In the same way that Revolut Business has transformed business finance, Adzooma is helping SMEs make the most of their online marketing activity. We’re excited about our new partnership with Adzooma, as we work together to help businesses succeed.”
The Adzooma software aims to simplify the collaborative process and provides access to real-time data to businesses about their marketing activities.
Before Adzooma launched in 2015, companies were having to manage their Google, Facebook and Microsoft ad campaigns separately. They were also required to analyze and report their effectiveness internally, which is an inefficient and time-consuming process.
Adzooma can integrate all these Ad platforms into a single solution, which may enhance operational efficiency and reduce costs.
Robert Wass, director and co-founder at Adzooma remarked:
“Revolut has … transformed the financial landscape having resolved two key pain points; customer control and relations, and their association with financial institutions. Similarly, our customers are at the heart of all we do, and we are always seeking to push the boundaries, innovate and deliver more for our customers.”
Earlier this month, Revolut partnered with Medecins Sans Frontieres (Doctors without Borders) to provide support for communities affected by the COVID-19 pandemic. Revolut customers in the European Economic Area (EEA) will be able to donate via an in-app feature to help people in need during the Coronavirus crisis.