The Sports Edit, a UK-based e-commerce retailer, has successfully secured its initial £650,000 equity crowdfunding target on Crowdcube. Launched in 2015, The Sports Edit describes itself as a multi-channel reticle that offers “carefully” curated selection of premium activewear and accessories.
“Our whole team is passionate about sport, yoga and fitness, and makes sure that none of our brands or products focus on style over substance – we only select clothes and trainers that look great but also perform, and are built to last.”
The Sport’s Edit also revealed:
“Our whole team is passionate about sport, yoga and fitness, and makes sure that none of our brands or products focus on style over substance – we only select clothes and trainers that look great but also perform, and are built to last.”
The company further revealed that it generated £2 million Income, £-453k EBITDA June 19 to May 20 (trading profitably since April 20).
“Our aim is to create Europe’s leading multi-brand premium activewear retailer, focussed mainly on the fast-growing womenswear market, forecast to grow 7.7% p/a to $216bn by 2024.”
Funds from the Crowdcube round will be used for the following:
- Q3 Nike launch
- Customer acquisition & retention
- Widening brand & product range to improve conversion
- Key hires in Marketing & Merchandising
The Sports Edit is now offering 14.66% in equity at a £4,100,000 pre-money valuation. Its campaign is set to close at the beginning of August.
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