Backbase, a digital-first banking platform, recently announced it has built a new cross-business platform for Banco Caja Social. Backbase reported the new platform was built from its software and is to improve the user experience and online access for the bank’s customers.
Backbase also revealed that on the new platform, Banco Caja Social customers may navigate the bank’s new online services, which have new visually enhanced interfaces and increased functionality. In particular, payments and transfers can be made instantaneously online.
“Further, digital onboarding is faster and more convenient as it allows customers to set up personalized products such as savings accounts and investment funds online, eliminating the need to visit a bank branch. From the business operations perspective, the platform has streamlined how teams operate, creating more business efficiency.”
While sharing more details about the platform, Elsa Patricia Manrique, Vice President of Strategy and Development at Banco Caja Social, stated:
“Banco Caja Social has a long legacy of providing critical banking services to small businesses and those most in need, offering the best possible experience – making the move to a world leading digital platform a natural progression for us. Our clients can now do more transactions and processes online and we’re seeing really positive results in terms of engagement and customer satisfaction. We expect this increase in online users to continue its upwards trajectory.”
Jouk Pleiter, Backbase CEO, added:
“We’re excited to be partnering with Banco Caja Social, a bank which holds such an important position in social banking in Colombia. It is one of the first banks in the country to adopt our platform so it’s fantastic to see the additional value it has provided for Banco Caja Social’s customers already. The success of this project will support our ongoing expansion into Latin America, a region which is currently seeing a quiet revolution in demand for easier and more constant access to banking services as the economies continue to mature.”
