Australian Fintech Linkly Appoints Former AfterPay COO Frerk-Malte Feller As New CEO


Linkly, an Australia-based fintech, announced on Wednesday it has appointed former Global COO of Afterpay, Frerk-Malte Feller, as its new CEO. According to Linkly, Feller previously held senior exceutive positions at eBay and PayPal. 

“The company’s solutions and the recent move into online payments, have put them at the forefront of technological advancement throughout the payments ecosystem and solidified their position as a leader in the field.”

Linkly claims to be the leader in payment integration solutions providing in-store and online solutions to businesses across Australia and New Zealand. The company reported that for over 20 years it has provided payment integration solutions connecting more than 200,000 merchant terminals across Australia and New Zealand, integrating with more than 500 POS applications and quickly streamlining in excess of two billion secure transactions a year.

“As a strategic partner to the major Banks, Linkly works hand-in-hand on market-leading solutions that connect payment acceptance to a smarter customer experience – experiences that merge the in-store and online environments beyond the typical use cases.”

Linkly also revealed the appointment of Feller is part of a long-term, aggressive growth strategy. Feller added:

“To have the backing of Potentia, whose investment in Australian Fintech over the last few years has been significant to the industry, is imperative to our short and long-term goals. Their support has enabled us to focus on providing our clients with industry leading in-store and online payment solutions, alongside the development of an Australian first, true Omni-Channel solution that will be available later in the year.”

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