India-based banking group Axis Bank announced on Wednesday it has formed a new partnership with chatting app WhatsApp to offer basic banking services to its customers. According to Axis Bank, the partnership will allow customers to seek information regarding their account balance, recent transactions, credit card payments, fixed and recurring deposit details, besides getting their queries answered in real-time.
“By using WhatsApp Banking, customers can now chat with Axis Bank for their queries related to their banking transactions, information like nearest branch, ATM or loan centre location, and can apply for various banking products as well. They can also block their credit or debit card using the secure end-to-end encrypted messaging channel.”
Sameer Shetty, EVP and Head of Digital Banking at Axis Bank, shared more details about the partnership by stating:
“Our objective is to re-define the role we can play in the life of our customers, by elevating digital banking to new domains of customer engagement. This technology will not only enhance customer experience, but also provide a seamless and personalized experience to all our customers, as well as non-customers.’’
Axis Bank then added that WhatsApp Banking is available 24×7, including holidays, and the service will be available for both customers and non-customers of the bank. It is completely safe, as it works on a secure end-to-end encrypted messaging channel.