Pakistani Fintech SadaPay Shares How they Creatively Designed Payment Cards, Company Appoints New Head of Legal

Pakistani online payments Fintech SadaPay notes that it’s been well over three months now since they began rolling out their numberless debit cards. The SadaPay team points out that the designs “perfectly” fit their vertical debit cards.

The company’s management noted that they wanted to create something that tells their brand story while designing it in a manner that communicates their message in a “sada” (or plain and simple) manner. The cards have also been designed to have a “skater-smooth unboxing experience.”

Omar Qureshi from SadaPay claims that it “wasn’t easy to come up with what’s out there on the shelves right now.” He revealed that it took their team (Brandon Timinsky, Founder and CEO at SadaPay, Omer Salimullah, Asad Amjad and him) more than 3 months to finalize all the packaging.

Qureshi also mentioned that their debit cards and their jackets are the “only two collaterals” that allow them to have a “tangible connection” with the end-users (because they’re supposed to be a neobank).

After a lot of hard (and creative design) work, the SadaPay’s Official Card Packaging was “rendered for the last time, zipped, and sent to our printers across the border via WeTransfer,” the Fintech firm noted in its blog post.

Last month, the SadaPay team also welcomed Zainab Samantash as their Head of Legal. This appointment is “a testament to SadaPay’s emphasis on enlisting top-tier talent to help in achieving its mission to bring modern financial services to millions of Pakistanis,” the announcement noted.

Zainab will be working out of the firm’s Islamabad office and will work closely with the compliance division to develop a solid legal infrastructure for their innovative financial products.

As noted in the update:

“Zainab obtained her LLB Honors from the University of London with a First Class Distinction and later completed her LLM from Harvard Law School. She has since undertaken many notable representations in her legal career. She most recently represented Tencent Corporation, in connection with the ban on PUBG mobile game by Pakistan Telecommunications Authority, which was later overturned.”

Zainab also represented the Securities and Exchange Commission of Pakistan in connection with the “unauthorized access and breach of internal corporate databases,” the SadaPay team noted.

Zainab has also advised Google LLC, a former White House advisor, and has “worked as part of the legal teams representing various high-profile government officials.”

Abdul Qadir Sultan, Chief Compliance and Risk Officer, stated:

“We are excited to have Zainab Samantash join SadaPay. She has a great personality, skillset, and experience. We believe every fintech needs to be well within the boundaries of the law and Zainab is the best person to help us out with our legal needs. Her attention to detail and understanding of the local laws on the fintech circuit in Pakistan impressed us all. We wish her all the best and look forward to working with her.”

In her new role, Zainab is expected to manage all legal affairs related to the structure of the firms including providing guidance on corporate governance and regulatory compliance.

Zainab will also be “overseeing the negotiation and drafting of contracts, risk management, and the development of plans and policies.” Her strategic thinking and deep knowledge of legal frameworks “solidify her ability to lead SadaPay’s legal wing as we continue to challenge the status quo and push the boundaries of what is possible in the financial landscape of Pakistan,” the announcement noted.

As previously reported, SadaPay aims to bring modern financial services to Pakistan in “partnership with MasterCard.” By removing the “high costs of managing the physical infrastructure of traditional banks from the equation,” SadaPay claims it is able to “pass those savings onto the customer to provide free financial services.”

The company’s mission is to “eliminate the complexity of banking and make money so simple that any other way would become unthinkable.”

As reported in March 2021, SadaPay secured $7.2 million in capital through a seed funding round led by Recharge Capital.

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