Race car driver and social media sensation Lindsay Brewer this week announced the launch of her own personal cryptocurrency, $LINDS, on Rally, making her the first female pro-race car driver and only second female athlete to launch her own cryptocurrency.
Fans of the 24-year-old driver who purchase $LINDS will be given exclusive access to a host of benefits including NFTs, one-on-one Zoom conversations, and a new content series Inside the Mind with Lindsay Brewer along with BTS of her series Fast Cars & Fast Food. Holders of $LINDS will also be given the chance to win an opportunity to spend a day at the race track with Brewer and get a behind-the-scenes look at her process.
“My fans know me as someone who is always on the cutting edge,” said Brewer. “I constantly want to push the boundaries of what people think is possible while remaining true to myself and my fans. This launch will allow me to express my gratitude for my community and empower other young women in the process.”
Brewer has been racing since she was 11, and has won regional and national medals along with podiums in Go-Karts, Legends, Formula 4, and the Saleen S1 series. She has more than 1.5 million Instagram followers and uses that social media influence to offer an inside look into her racing career and lifestyle.
“We are thrilled to see how a high profile motorsports athlete like Lindsay is embracing the creator economy,” said Nick Millman, VP of Partnerships at Rally. “We know how passionate motorsports fans are about their favorite drivers, and crypto provides an innovative way for athletes to connect with their fans like never before.”
Rally works with athletes, celebrities, digital creators, and brands to launch their personal digital currencies while creating their own fan economies. Brewer joins an expanding list of artists and digital creators like using personal cryptocurrencies to build a deeper connection with their fan base.