Hong Kong tech startup, Bloom, has announced a collaboration with AIA Hong Kong in order to launch “Care for You 24” – AIA’s first scenario-based protection that “revolves around customers’ lifestyle touchpoints and scenarios – to offer instant cover for their purchases.”
“Care for You 24” enables Bloom exclusive members in Hong Kong to “complete the entire journey of cover application and claim procedures for purchases made at designated merchants via the mobile app with ease,” according to an update shared with CI.
At a low premium of only HKD 7.80, the successful applicant for “Care for You 24” will “enjoy instant cover for accidental loss in function of their purchase within 24 hours,” the announcement explained.
Other purchases made at designated merchants “within the 31-day cover period will also enjoy the 24-hour protection,” the update noted.
Claims may be settled in “as fast as 24 hours,” the announcement revealed while adding that the first 10,000 customers who successfully apply for “Care for You 24” during the promotion period will “enjoy a one-time premium waiver4 and a brand-new shopping experience with protection that accentuates simplicity, convenience and speed.”
Bonnie Tse, Chief Customer, Strategy and Transformation Officer of AIA Hong Kong & Macau, stated:
“We know that Hong Kong people love shopping. Launch together with Bloom, ‘Care for You 24’ offers customers a brand-new hassle-free shopping experience at a low premium. The entire journey from policy application to claim submission resonates with the public’s quest for a shopping experience that exemplifies simplicity, convenience and speed. ‘Care for You 24’ further demonstrates AIA Hong Kong’s commitment to TDA and underlines its drive to collaborate with different digital platforms as a key business strategy to actively broaden touchpoints with customers. Adhering to our customer-centric philosophy, we will make protection a part of customers’ everyday life to tend to their every need and enhance customer experience, helping them to live Healthier, Longer, Better Lives.”
Eddie Rong, Founding Member of Bloom, remarked:
“Technology is reshaping the growth model of traditional retail. In the future, retail will no longer be just about spending. By embedding insurance and other life scenarios in an instant manner through digital channels, a customised shopping experience can be created. With the Bloom App as the platform and insurance as the entry point, we are dedicated to working together with AIA to build a consumer-centric retail ecosystem. Led by life scenarios, our partnership model has turned the seamless integration of retail and insurance into a reality, empowering consumers to access suitable protection with greater autonomy.”
Justin Chan, Founding Member of Bloom, remarked:
“Thanks to AIA’s capabilities in technological innovation, Bloom members can enjoy instant protection across various life scenarios. We are delighted to partner with AIA to promote the digitalisation of insurance and retail. This tie-up marks only the beginning, and we look forward to exploring more possibilities for consumers together.”