DeadHappy, which is the “home of the deathwish” and changing attitudes to death… “one deathwish at a time,” has secured 104% (£5,326,640 from 443 investors) of its £5,100,007 target with 24 days left in its crowdfunding campaign being carried out via Seedrs.
Based in Leicester, United Kingdom, DeadHappy operates in the Finance & Payments sectors (Digital Mixed B2B/B2C). Incorporated in July 2013, the firm reports a £35 million pre-money valuation, Equity offered 13.21%, a £12.08 share price, Tax relief, EIS.
Here are the key business highlights:
- One of Europe’s top insurtech startups.
- Over 213,000 customer deathwishes made.
- Award winning with 18,600+ life insurance plans sold to date.
- VC backed by Octopus, Headline, 4Ventures, Verso, and Volution.
Key features are as follows: Secondary Market; Seedrs nominee min. £12.08 +.
As noted by the company:
“We are home of the deathwish. Not the desire for self-annihilation, but our way of helping people understand what they want to happen when they die. Our proprietary deathwish technology platform allows people to make, share, and fund deathwishes.”
The firm also mentioned that for some, deathwishes might be “about what they want people to wear at their funeral.” And for others, they might be “more fundamental like paying off the mortgage, or funding someone’s education.”
The company added:
“Life insurance is a £3.7bn market prime for disruption. Traditional life insurance products are complex, expensive, inflexible, and boring. We redesigned it so that it’s affordable, accessible, and fully integrated into our deathwish platform.”
Features include:
- Super-fast application: life insurance in under 5 minutes
- Payouts that can flex up and down to match your circumstances
- Rolling extendible 10 year guarantees
Customer feedback is “overwhelmingly positive, with NPS of 83 & Trustpilot score of 4.9/5 from 1200+ reviews,” the company revealed.
While sharing their monetization strategy, the company explained that revenues are generated through:
- Commissions (live): “We earn upfront commission revenue for every Life Insurance and NearDeath plan sold. We earn additional commission revenue when customers extend their plans annually.”
- Sponsorships (live): “Our platform allows businesses to advertise their product by sponsoring a “deathwish”. We charge a fixed fee each time a sponsored deathwish is selected or insured.”
- Distribution partnerships (live): “Our platform supports co-branding of our products, for which we charge a fee each time a DeadHappy product is sold. As we take on more partners, this capability will be extended to full white labelling for big household names.”
- Digital wills (MVP live): “Our will product allows customers to legalise their “deathwishes”. Revenue is earned through an upfront fee and will be supplemented with a small annual charge.”
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