Payment Orchestration Provider BR-DGE to Focus on Growth Plans with Senior Hires, Plans to Enter New Markets

BR-DGE, the payment orchestration provider, has announced “major” growth plans for 2022, following a “substantial” follow on investment from existing shareholders in Q3 2021.

Led by Brian Coburn, BR-DGE’s platform aims to streamline online payments for merchants by providing a range of payment options through a single point of integration. The platform allows merchants to improve their payments stack, offering commercial flexibility, lowering administrative burdens, and considerably lowering the overall risk of failed payments common with reliance on a small number of payment processors.

During the past year, the team has reportedly grown by 50% and is expected to further double during 2022. New hires are to be made “across the commercial, product, and engineering teams, including a dedicated Chief Technology Officer to support the next stage of BR-DGE’s growth.”

The announcement further noted that senior managers have been appointed to “its commercial teams to support the company’s expanding customer footprint.”

Tom Voaden as Strategic Partnerships Lead.

Tom joins from Visa where he “spent seven years, most recently as a Senior Manager in the enabler, gateway, and payment flow team.” At BR-DGE Tom will be “responsible for driving forward the company’s partnership program.”

Scott Delargey as Enterprise Sales Manager.

Scott, previously Head of Sales at CRM Development Platform, Sales Agility, has significant experience in “selling large scale SaaS and consultancy services directly to Enterprises.” He will be “responsible for sales across current and new merchant verticals.”

The sales strategy will be supported by Jessica Rhodes, who joins as Head of Marketing. With more than 10 years’ experience leading marketing strategies for a range of SaaS scale ups, Jessica will “drive the company’s growth through designing and delivering compelling marketing campaigns articulating BR-DGE’s universal customer proposition.”

The firm has initiated its plans to “enter the US market later in the year, with senior hires to be appointed in Q3.” With North America representing 25% of the global payments market, BR-DGE “plans to significantly scale within this new territory.”

In December, BR-DGE signed a deal with Moneyhub to “integrate Open Banking as a standard option for merchants and their customers.” Further integrations and partnerships are also planned “so that merchants can access the most innovative suite of payment options for their customers,” the update confirmed.

Brian Coburn, CEO at BR-DGE, said:

“I’m proud of all our achievements so far but 2022 is set to be a game changer. BR-DGE was built on first-hand experience of how destructive a fractured payments landscape can be to merchants and our rapid growth shows the extent to which our solution is needed.”

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