Splitit Survey: 60% prefer BNPL With Existing Credit Card

New data revealed by Splitit, a provider of installment purchase capability for merchants, indicates a closer correlation between credit cards and buy now, pay later (BNPL), as 60 per cent of consumers would prefer to use a BNPL option with existing credit cards versus opening new lines of credit.

The survey, U.S. Consumer Perspectives: Credit Cards and Buy Now Pay Later, found 56 per cent of respondents would prefer to make installment payments monthly instead of every two weeks, which 25 per cent of folks preferred. The number increases the larger the purchase amount, with 70 per cent preferring monthly payments on purchases of $500 or more.

Consumers also clearly prefer options in the number of payment instalments. While 60 per cent of those surveyed are fine with four or fewer payments for purchases under $300, 66 per cent favor more than four payments for a $500 purchase, and 75 per cent want more than four on purchases of $1,000 or higher.

As shoppers think ahead to making larger purchases and considering using a BNPL or instalment plan on purchases over $1,000 in the year ahead, several categories stand out to make gains. Nearly two-thirds would make purchases on home improvement (66 per cent) or home furnishings (63 per cent). Beyond the home, other top categories are healthcare expenses not covered by insurance (62 per cent), automotive accessories and repair (61 per cent), travel (56 per cent) and jewelry (51 per cent).

Splitit enables consumers to spend smarter and better using the balance on their existing credit cards to pay for higher-ticket purchases over time without new financing, interest or fees. The company attracts higher-value shoppers willing to spend more using the flexible platform. The survey shows 60 per cent of consumers would spend more with a merchant or upgrade their purchase if they could pay over time.

“Despite the discussions around the decline in credit card use, we’re continuing to see continued growth on our platform, including many key categories around the home, fitness and sporting goods, jewelry and luxury,” said John Harper, Splitit’s interim CEO. “From what we’re seeing so far in the past few months, 2022 will continue to be a year where people will be spending on the home and themselves. I also expect spending to shift eventually as more people are heading back to work as people upgrade their wardrobe and accessories.”

The survey found 83 per cent of respondents feel credit card perks – such as cash back, points or miles – were important, and 48 per cent say it’s the primary reason for using their credit cards. Because consumers who choose to pay in installments with Splitit are still using their credit cards, they continue to receive the same points or miles that they typically earn with that card.

In other findings, the survey discovered 83 per cent are happy with their credit cards, and 71 per cent see credit cards as part of a healthy approach to personal finances. Also, 69 per cent would use their cards more often if they had a lower interest rate, and 63 per cent would likely use their cards if they could pay in smaller, interest-free instalments.

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