DIAL Global, a Diversity and Inclusion Accelerator Supporting Blue Chip Firms, Raises £500K+ via Seedrs

DIAL Global,  a Diversity & Inclusion Accelerator that powers growth for blue-chip firms, has acquired 125% (£500,081) of its £400,000 target from 146 investors (at the time of writing) via its crowdfunding campaign carried out through Seedrs.

Located in Leamington Spa, United Kingdom, DIAL Global operates in the Content & Information sectors (Mixed Digital/Non-Digital B2B).

The company was incorporated back in March 2019.

The firm’s investment summary is as follows:

  • Type Equity
  • Valuation (pre-money) £4.5M
  • Equity offered 9.98%
  • Share price £4.1
  • Tax relief
  • EIS

The company’s business highlights are:

  • Our proprietary DIAL Facets methodology™ sets us apart
  • We enable clients to measure and act on ten aspects of diversity
  • We help clients to set a vision and support them on their journey

Key features include: Secondary Market; Seedrs nominee min. £12.30 +.

DIAL explains that it is “a diversity & inclusion accelerator that powers business growth through specialist knowledge, advice and expertise.” They believe that their firm is “uniquely placed in this market with our holistic approach.”

Based on research, their proprietary DIAL Facets™ methodology sets them apart, “enabling [their] clients to measure and take action on the ten visible and invisible aspects of diversity.”

The firm helps clients set a vision, then works with them, “helping them take action at every step, combining our multifaceted expertise and the power of our network to become true transformation partners.”

They connect like-minded individuals “from CEOs through management to grass roots level.” Their rich and diverse network “enables peer to peer solutions, shared challenges and successes in addition to transferable methodologies.”

Ensuring that they are at the forefront of the DIBE evolution is paramount, therefore their “up to date insights, trends and analytics mean we can equip leaders to drive change at the same time as providing a continuous feedback loop.”

While sharing its monetization strategy, the company noted that it currently generates revenues in the following ways:-

  • Membership – We currently have 38 clients who have annual membership with us which allows groups of employees to access a wealth of content through the DIAL Global App.
  • Through the App, individuals can enjoy:-
    • Event access, Live and On Demand, any time, any device
    • Peer to Peer communication and feedback ecosystem
    • Personalized content and knowledge library
    • Networking and safe spaces
  • Partnership – To date, we have run numerous global virtual summits – the last in September 2021 was viewed more than 12 million times. For 2022, we intend running the summits on a quarterly basis. Our partnership deals with client organisations affords them different levels of participation and sponsorship at summits.

While sharing its future revenue model, the firm noted:

“In June 2021, we gained our first 3 year membership and partnership agreement with Britvic. We’re in discussions with other clients to sign 3 year deals and we see this as our standard model moving forwards.”


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