CityFALCON, which Claims to be Spotify of Financial Content, Secures £575,590 via Seedrs

CityFALCON, which claims to be the “Spotify of Financial Content” disrupting the £25 billion market, has secured 287% (£575,590) of its £200,007 target via Seedrs (at the time of writing) from 636 investors with 24 days left in the firm’s crowdfunding campaign.

Based in London, United Kingdom, CityFALCON operates in the Finance & Payments Digital (Mixed B2B/B2C) sectors. Incorporated in June 2014, the firm reports a £10.4 million pre-money valuation, Type Equity (offered 5.23%), £10.41 share price, Tax relief, EIS.

Here are the key business highlights shared by CityFALCON:

  • Clients: eToro, BNP Paribas, IEX Cloud, Seedrs, $1t asset manager
  • “Disrupting” £25b financial content market with Big Data and AI
  • Paywall-free content from Forbes, Economist, and 1,000 others
  • Malta six-figure, non-dilutive R&D grant, €1m soft loan eligible

Key features are as follows: Secondary Market; Seedrs nominee min. £10.41 +; Direct investment min. £35,000.00 +.

As noted by the firm, data “is valuable, especially structured data.”

The Fintech firm adds that they “leverage Big Data and machine learning to structure financial data, generate analytics, extract insights, and deliver personalized data in 50+ languages, then clients use the data for internal teams or externally for their own users.”

They added:

“We’re disrupting the £25 billion market with automation, long-tail coverage, and unrestricted access to our data via API and web at reasonable prices. In our view, many incumbents have been slow to react to AI, automation, APIs, and Big Data. With this tech, our users can monitor investments, do due diligence, manage knowledge.”

They also mentioned:

“Our share price has climbed as we have demonstrated product and revenue traction. … [But] the figures refer to the past and past performance [and] is not an indicator of future results. Investments may be EIS eligible, but tax treatment depends on individual circumstances and is subject to change.”

While sharing its monetization strategy, the firm noted the following:

The company is currently focused on 2 key streams of revenue:

  • API licensing fees – Monthly recurring fee or revenue share for licensing our curated content and tech, used internally or white-labelled. eToro, BNP Paribas, Seedrs, IEX Cloud, WiseAlpha, Intellibonds, a Fortune 500 company, and several others from around the world are already using the API.
  • Premium subscriptions – low-cost plans that offer select non-public and paywall-free content from 1000+ publications, filings and alternative data, offline researching, archive search, and curated Tweets. Targets are retail and prosumer users.

Future revenue opportunities include “fees for licensing of our NLP technology (e.g. content summarization, sentiment scoring, entity detection) to manage and curate client internal content, historical structured data sets, specialized private company insights, pay-per-view options, and affiliate fees.”


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