360 Web3 Tween Brand Lumiii and Crypto Reward Company Cultos to Introduce Loyalty Program

Crypto rewards platform Cultos recently announced that it has teamed up with gaming company Secret Pirates in order to launch “an exclusive loyalty program for Lumiii, the decentralized edutainment ecosystem.”

Lumiii’s animated series, The Secret Order of Lumiiis™, and its blockchain games empower players and incentivizes them “to learn about the United Nation’s Sustainable Development Goals, while gaining the critical 2025 job skills highlighted by the World Economic Forum.”

By teaming up with Cultos, Lumiii fans will be “rewarded with LumiiiTokens by joining the company’s Discord channel and playing their first game, LumiiiFantasy.”

LumiiiTokens can be used “to unlock unique content and rewards that can be used across Lumiii’s ecosystem of gaming, DeFi, and Metaverse platforms.”

Cultos founder and CEO Andrew Yang stated:

“Lumiii is an amazing environment in which young people can learn about real-world issues in a fun and risk-free way. Using crypto reward tokens in this learn-to-earn ecosystem will help teach kids about Web3, blockchain technology and important topics like climate change and equality. This is such a forward-thinking educational model and we’re proud to be a part of this innovative team.”

Secret Pirates CEO and Lumiii creator Ali Badshah remarked:

“We are incredibly excited to be partnering with Cultos on loyalty and fulfillment for Lumiii. The insights Cultos provides are already proving to be invaluable. Cultos is at the forefront of Web3 loyalty and, for us, as leaders in crypto-storytelling and Web3 learn-to-earn gaming, it is vital to have a partner like Cultos that understands the value of rewarding community in meaningful ways.”

Cultos is a Web3 platform that rewards users “for promoting their favorite brands on social media.”

By liking, following, posting and otherwise engaging with companies on social channels, fans can “earn branded tokens and exclusive NFTs from their favorite companies.”

The new project “comes on the heels of exciting partnerships Cultos has announced with the NBA’s San Antonio Spurs and MGA Entertainment, the company behind award-winning products such as Bratz® and L.O.L. Surprise!™.”

Lumiii is a 360 Web3 tween brand “built on multiple blockchains.”

It incentivizes skills training and real-world education “through its product suite of TV media, learn-to-earn gaming, DeFi, and Metaverses platforms.”

Lumiii has launched The Dingles, a collection of 7,777 generative NFTs on Solana. Owning a Dingle NFT “gives holders full commercial rights and access to the Lumiii’s world of Dingledum.”

The Secret Order of Lumiiis “serves as a fun and revolutionary way for families to learn about and enter the world of crypto.”

As noted in an update shared with CI, Cultos improves “how brands reward their customers.”

As the “first” platform enabling companies to create token economies for their loyal fans, Cultos “helps any brand convert existing customers into active, engaged and influential ambassadors.”

As explained in the update, The Secret Order of Lumiiis and The Lumiii Franchise “aim to introduce crypto-storytelling to the world.”

Co-Founded by ACTRA Award-nominated actor, showrunner, and comedian Ali Badshah and international business leader Mehdi Rahman, Lumiiis by Secret Pirates Entertainment Inc. “demystifies the blockchain and decentralized finance (DeFi) for kids and adults through education, entertainment, gaming and easy-to-use crypto offerings across over 11 international markets.”

Launching in Fall 2021, Toronto-based Lumiiis will “deliver the first-of-its-kind decentralized edutainment ecosystem, powered by the blockchain.”

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