Irena Mihova joins Shyft Core’s top brass with industry experience “spanning more than a decade.”
Shyft Network, the public protocol known for validating identity and power compliance directly into blockchain data, has “appointed industry veteran Irena Mihova, a widely regarded marketing disruptor, brand innovator, business strategist, communicator, and producer, as its Chief Marketing Officer.”
Irena joins Shyft Core’s top brass “with industry experience spanning more than a decade.” She has “not only led, produced, and marketed more than 300 creative projects worldwide and rebranded top international companies but also co-built and managed more than $270 million worth of brands for global businesses and social and artistic endeavors.”
A proponent of many game-changing solutions in the industry, Irena is “known for her inclination toward exploring new creative dynamics that lead to out-of-the-box solutions while inspiring unique experiences.’
Achieving efficiency has always been Irena’s “priority.” Yet, she has “never missed to effectively harness the power of technology, art, and blockchain in her pursuit of advancing humanity and saving nature.”
Some of Irena’s most significant achievements in the field “include winning two parachain auctions on Kusama and Polkadot.” She was also “responsible for launching the first DeFi wrapped Bitcoin on Kusama.” Irena has also “won the Carnegie Corporation of New York grant five times and Google Digital Challenge Award.”
In her most recent role, before joining the Shyft Network, Irena “served as the Head of Ecosystem and Marketing of Interlay, where she was responsible for successfully building the brand along with the ecosystem and marketing strategy.”
She also “devised successful public outreach campaigns in line with the latest developments on cross-chain interoperability.” Irena also “helped Interlay expand its footprint by striking new partnerships and positioning the brand efficiently in new markets.”
As a Founder and CEO of I’m Creative, Irena already “has the experience of working with some of the most well-known brands in the world, such as Google, Warner Bros, Instagram, MOMA, Rolex, and Omega, and more.”
In its “conscious efforts” to build trust into data for the future of blockchain compliance, the Shyft Network “facilitates the transfer of verifiable data between centralized and decentralized ecosystems, resulting in the availability of meaningful user information that institutions can utilize to secure cryptocurrency while maintaining privacy.”
Not only does it pave the way for the next level in the evolution of online trust, but it also “helps detect and deter threats with enhanced levels of privacy, reliability, and consent.”