NatWest to Work with Oak Engage to Enhance Internal Communications Process

Oak Engage is reportedly deploying NatWest Group with Adaptive Intelligence which went live recently as a way for firms to enhance their digital worker experience.

The Newcastle-headquartered intranet technology company, Oak Engage, says that Adaptive Intelligence should assist firms with engaging with their workers more effectively.

The solution leverages algorithms that assist with delivery management across every channel, simplifying crisis issues, as well as tactical and strategic messaging to hybrid teams.

Alan Harris, Director of Internal Communications at NatWest, stated:

“Oak Engage has transformed the way we communicate, delivering a single news feed which aligns with our ‘one bank’ strategy. Consolidating our offering has created a clear channel for communications and a single source of truth. We’re already seeing positive engagement from colleagues.”

Harris added:

“Oak has also given our colleagues more control. They can now personalise their news experience, adapt based on their interactions, follow topics of interest and opt-out of communications that are less relevant – this is adding real value.”

Oak Engage added that it’s the “first” intranet software firm to provide such a solution, allowing companies to establish their goals and enhance the reach of individual messaging.

Smart delivery shows workers’ content in a customized order and lowers noise. This offers a more personalized news feed that’s unique to worker preferences.

Oak Engage pointed out that one challenge in the communications sector is measuring and really proving its value.

Product analytics offers key insights on how audiences are reached and the success and reach of communications, which should help with addressing this problem.

Mark Rooks, Chief Technology Officer at Oak Engage, remarked:

“We want to empower businesses by giving them the best tools to enable them to communicate intelligently with their people wherever they are, 24/7. We want to support businesses every step of the way, and we think that intranets should be working a whole lot harder for them. The launch of Adaptive Intelligence is an important next step in our journey, signalling our continued growth.”

Rooks added:

“The investment in technology and innovation will make our business more efficient and agile, resulting in a markedly better experience for our customers and their end users when using the Oak Engage platform. We want to transform the digital experience for employees, providing curated feeds of content and eventually becoming the first self-organizing intranet.”

Oak Engage notes that is “the adaptive intranet that connects people through better communication and engagement.”

Oak Engage’s clients reportedly include ITV, Aldi, Five Guys, and Boohoo.

NatWest Group says it’s one of the UK’s “leading” business banks, with 19 million clients across the nation.

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