Syfe, which claims to be a leading digital investment platform headquartered in Singapore officially launched in Australia.
This is Syfe’s third market “after its launch in Hong Kong last quarter.”
In July, Syfe celebrated its third anniversary and “revealed that it had reached a significant milestone of over 100,000 customers in Singapore who trust Syfe to manage their money, as of Q1 2022.”
Dhruv Arora, CEO and Founder of Syfe, said:
“With inflation and rising interest rates, people across Asia-Pacific are looking for new ways to grow their wealth affordably. Despite current market conditions, investors continue to be resilient and focused on long-term wealth building. We see huge opportunities in the region as a whole and especially Australia, given the under penetration of wealth management solutions in the market. Our ambition is to accelerate our growth, leveraging our proven success in Singapore to grow wealth for everyday investors in the market.”
Syfe is entering Australia first “with the company’s digital brokerage offering and has built a unique offering for investing into a diversified portfolio of US stocks, ETFs and crypto.”
Syfe offers free monthly trades and powerful in-app discovery tools “for insights and market data, coupled with the ability to invest securely and safely in crypto.”
The platform will “offer real-time funding so investors have full control of their money, a seamless user experience, and high quality, real-time data for stock analysis powered by global news provider Dow Jones and leading financial data company Factset.” Customer support “is available 24/7.”
The launch of Syfe into Australia “marks its initial foray into the market which holds strong potential for its full-suite of products including ASX, fully-managed portfolios and expert advisory.”
Samantha Horton, Chief Business Officer of Syfe, remarked:
“Our aim is to be the long-term partner of choice for Australian retail investors. We see a huge opportunity in Australia to offer investors an all-in-one platform at a fraction of the cost that traditional institutions charge. What we know is that education is critical in addressing barriers to entry and empowering existing investors and Syfe is here to support Australians with the right quality insights and education tools, on their investment journey.”
Syfe released its independent Syfe Investor Pulse 2022, “to coincide with its arrival in the Australian market.”
The results show that Australian investor confidence “is steady and new investors are continuing to enter the market despite recent volatility, with 66% adopting a longer-term, passive approach and only 7% considering selling their investments.”
The make-up of the retail investment landscape in Australia “is also changing, alongside the adoption of a more long-term view, with 74% of respondents investing for ten years or less and 51% entering the market in the past five years.”
This shows “the potential for Syfe to support more Australians in entering the investment market to grow their wealth, as traditional investments such as property get even more unattainable with rising prices, and an increasing interest rate environment.”